Our Story

The idea behind Towell Mattress & Furniture Industry was conceived over a casual cup of coffee between Mr. Murthadha Sultan & Mr. Ashok Sharma on the evening of June 1998.

As the conversation started rolling, one thought resonated with both of them, which was to serve the growing community in MENA region with “the right Mattress”. It seemed like even the time was in their favor as in the late 90’s the license to manufacture International brand of mattress were owned only by a handful. Also, during this time buying a branded mattress was a big challenge.

As they moved on to their next cup of coffee, they decided to establish the best international brand of mattress manufacturing facility in UAE with the key objective of providing best International Brand Mattress locally available at affordable prices.

Towell Mattress & Furniture Industry (TMFI) started the operation in 1999. Most modern technology and machinery from USA & Europe were installed in their massive facility at Sharjah, UAE.

TMFI signed licensing agreement with “Spring Air” the 4th Largest Brand in USA and the favorite bedding brand.

Moving forward, the company sealed agreement with “Springwall”, Canada’s No. 1 Mattress brand.

TMFI is today rated as one of the top finest mattress manufacturer in Middle East and Africa Region. TMFI Associated with top names such as Home Centre, Home Box, Pan Emirates, The One, Marina Home, United Furniture, Danube Homes, ID Design, Mattress Land, Mattress souq and many more. Products are also available in Hypermarket and online marketplace such as Carrefour, LULU, Union Coop, Geant, Amazon, Noon etc.

The Service Continues, by “Providing Community with the right mattress”….