The idea behind Towell Mattress & Furniture Industry was conceived over a casual cup of coffee between Mr. Murthadha Sultan & Mr. Ashok Sharma on the evening of June 1998.

As the conversation started rolling, one thought resonated with both of them, which was to serve the growing community in MENA region with “the right Mattress”. It seemed like even the time was in their favor as in the late 90’s the license to manufacture International brand of mattress were owned only by a handful. Also, during this time buying a branded mattress was a big challenge.

As they moved on to their next cup of coffee, they decided to establish the best international brand of mattress manufacturing facility in UAE with the key objective of providing best International Brand Mattress locally available at affordable prices.

Towell Mattress & Furniture Industry (TMFI) started the operation in 1999. Most modern technology and machinery from USA & Europe were installed in their massive facility at Sharjah, UAE.